One of the key elements of the book is its focus on the importance of systems and processes in sales success. Holmes argues that the best salespeople are those who have a systematic approach to their work, and who are able to consistently replicate their successes. He provides a step-by-step guide to creating a sales machine, from identifying and targeting your ideal customers, to closing deals and building long-term relationships.

Another key aspect of the book is its emphasis on the role of marketing in the sales process. Holmes argues that the best salespeople are those who are able to leverage the power of marketing to generate leads and build their pipeline. He provides practical advice on how to create marketing materials that resonate with your target audience, and how to use marketing to build your brand and increase your visibility.

In addition to its practical approach, “The Ultimate Sales Machine” also covers a range of critical sales skills, including negotiation, objection handling, and closing techniques. Holmes provides clear and concise advice on how to master these skills, and how to apply them in real-world sales situations.

Despite being written several years ago, “The Ultimate Sales Machine” remains highly relevant today. Its focus on the importance of systems and processes in sales success is as relevant now as it was when it was first published, and its insights and techniques can be applied to a wide range of industries and sales scenarios.

This book is one of my favouritesand I reckon it is an essential read for anyone looking to take their sales skills and performance to the next level.

The new version has been published by Chet’s daughter, Amanda – I’m hoping to get her on the podcast soon.