“The School of Life” by Alain de Botton is an essential read for anyone – in sales – or in life in general, or anyone looking to master the art of influence.

He is a brilliant writer, albeit, I’ve only read 2 of his books, The News and this one.

This book offers a wealth of knowledge on the human condition and the power of emotional intelligence in sales. With its insightful and thought-provoking essays, “The School of Life” is the perfect guide for sales professionals looking to build deeper connections with their clients and close more deals.

The author’s unique perspective on life, relationships, and the human psyche provides valuable insights into the motivations behind consumer behavior.

By understanding these underlying psychological drivers, sales professionals can develop more effective sales strategies and close deals with greater ease. Whether you’re an experienced sales professional or just starting out in your career, this book is sure to help you take your sales game to the next level.

At its core, “The School of Life” is about the importance of empathy, understanding, and emotional intelligence in all aspects of life, including sales.

With its clear and concise writing style, de Botton delivers a wealth of wisdom on how to connect with clients, build rapport, and ultimately close more deals. Whether you’re looking to deepen your understanding of sales, or simply looking to become a better communicator and listener, this book is an indispensable resource.

So if you’re looking to enhance your sales skills, elevate your emotional intelligence, and master the art of influence, “The School of Life” by Alain de Botton is the book for you. Pick up a copy today and start your journey towards becoming a world-class sales professional.