The psychology of selling For some it’s the first cousin of witchcraft and for others it’s a complete game (and life) changer. Psychology is very much at work in sport – just look at
Welcome to the second episode in a series of podcasts “Big Business Ideas for SMEs and Start-Ups” This episode is all about making the smart decisions when it comes to finance and your business and no
I had been out of the office for the last 2 days, hosting a business development seminar in Monaghan, of all places. More of a sales training session across the last couple of days,
I am a huge fan of Charles Bukowski and outside of The Laughing Heart, this is my favourite quote: “they say that nothing is wasted; either that or it all is” I look forward to
I first came across The Jayhawks when they played support to Dwight Yoakam at the Hammersmith Apollo, way back in the early 1990s. That tour was in support of their “Hollywood Town Hall” recording
Getting good people in your corner The character played by Burgess Meredith in ROCKY, is arguably one of the better known “corner men” in fact or fiction. Mickey Goldmill was the motivation behind Bilboa
There are two good reasons to focus disproportionately on your existing customers: they cost lest to acquire and are likely to spend up to 60% more than any new customer. Those who understand the
“Champions aren’t made in the gyms. Champions are made from something the have deep inside them – a desire, a dream, a vision.” It’s ok for the “champion of all champions” to come out
As a student of marketing, I have always had a curiosity about how brands position themselves, the effort they put into that process and how connected they are with the markets they serve and
A great thing about podcasting is that when it’s done really well, it feels like you are eavesdropping into a personal conversation or monologue…at least that’s how it works for me. I have been a