This has been a good year musically for me, so far – I have been to a few memorable gigs including Nick Cave, Joan Baez, Franz Ferdinand and Underworld, (both courtesy of the underwhelming
“Sponsorship is the future of business” Jackie Fast, Pinpoint: How challenging the norm is the only route to success in selling sponsorship. Only someone who has successfully navigated the choppy (and occasionally murky) waters
The psychology of selling For some it’s the first cousin of witchcraft and for others it’s a complete game (and life) changer. Psychology is very much at work in sport – just look at
“Champions aren’t made in the gyms. Champions are made from something the have deep inside them – a desire, a dream, a vision.” It’s ok for the “champion of all champions” to come out
On Saturday I presented to a number of GAA clubs and counties on sponsorship and the broad subject of sports marketing. As an amateur sport with professional values the GAA offers an incredible proposition