The psychology of selling For some it’s the first cousin of witchcraft and for others it’s a complete game (and life) changer. Psychology is very much at work in sport – just look at
I first came across The Jayhawks when they played support to Dwight Yoakam at the Hammersmith Apollo, way back in the early 1990s. That tour was in support of their “Hollywood Town Hall” recording
History was one of those subjects at school which I loved, and whilst I only studied it for 2 years at A Level, the syllabus covered a hugely important era in European history –
On Saturday I presented to a number of GAA clubs and counties on sponsorship and the broad subject of sports marketing. As an amateur sport with professional values the GAA offers an incredible proposition
Looking after your customers with great customer service This download is a chapter from my forth coming book and focuses on how to make the best use of your existing client database, some examples of