It’s fashionable to talk about ‘brand storytelling’ but how many businesses actually succeed at communicating their business/brand narrative either through websites, marketing collateral or sales pitches? Jonny Willox is a student of English Language,
The influence of marketing on sales – writing sales content that I’ve often heard it said that everyone has a book in them – thankfully most of the time, the book stays there. It
How can a sales coach can help improve your sales team? I’m sure the logic of the triage desk is lost on anyone visiting an A&E department anytime from Thursday through Sunday. I’ve been
Sales training is a long play This episode of the Shift Control Sales podcast is a solo refection focusing on ‘expectation management’ and why I believe that effective sales training and sales coaching is
The T-Shaped skillset and sales training courses I must have been sick the day we were taught about T-shaped skills at school. Back in the day, learning and career options were limited. It would
The latest podcast on sales strategy has been a long time coming. All in I have recorded 4 and published 3 sales development and sales coaching podcasts in the last 3 months. In that
Sales training and coaching tips from your 4 year old self. Humans are born curious. Research in the early 2000s into cognitive development in children suggested that toddlers can ask as many as 107
How to make telephone sales work for your business “Every sale has 5 basic obstacles: no need, no money, no hurry, no desire, no trust.” Zig Ziglar Telephone sales isn’t for everyone. Some businesses see
Sales training tips from Irish entrepreneurs In many of our sales training sessions we try and integrate as much diverse content as we can – not just to support the narrative of the discussion
Shift Control Sales Podcast There was almost a year gap from my last sales podcast in 2019 to the new series of 2020 sales podcasts. Getting really interesting guests on the podcast can be