Big Business Idea Podcasts – out now! Over the last week, I have been working on the next episodes of the Shift Control Podcasts – “Big Business Ideas for SMEs and Start-ups” I know
Are you serious about your sales training? If you are thinking about getting some sales training for your staff, here are a few of the things worthy of consideration BEFORE you decide to send
The psychology of selling For some it’s the first cousin of witchcraft and for others it’s a complete game (and life) changer. Psychology is very much at work in sport – just look at
I first listened to Sturgill Simpson a little over two years ago and was lucky to see him play an acoustic set at the Limelight, Belfast at the start of the year. His latest
I am a huge fan of Charles Bukowski and outside of The Laughing Heart, this is my favourite quote: “they say that nothing is wasted; either that or it all is” I look forward to
History was one of those subjects at school which I loved, and whilst I only studied it for 2 years at A Level, the syllabus covered a hugely important era in European history –
On Saturday I presented to a number of GAA clubs and counties on sponsorship and the broad subject of sports marketing. As an amateur sport with professional values the GAA offers an incredible proposition
Looking after your customers with great customer service This download is a chapter from my forth coming book and focuses on how to make the best use of your existing client database, some examples of