Sales training isn’t a solution for someone that doesn’t care In a past life I worked for an advertising agency, managing the marketing for a large automotive brand. Some years later, I spent time
It’s fashionable to talk about ‘brand storytelling’ but how many businesses actually succeed at communicating their business/brand narrative either through websites, marketing collateral or sales pitches? Jonny Willox is a student of English Language,
The influence of marketing on sales – writing sales content that I’ve often heard it said that everyone has a book in them – thankfully most of the time, the book stays there. It
Sales training is a long play This episode of the Shift Control Sales podcast is a solo refection focusing on ‘expectation management’ and why I believe that effective sales training and sales coaching is
Clearing out some old storage boxes recently I came across a ‘mixtape’ which for the uninitiated is something described by Urban Dictionary as: “A mix featuring songs that have been carefully chosen, mixed and
The T-Shaped skillset and sales training courses I must have been sick the day we were taught about T-shaped skills at school. Back in the day, learning and career options were limited. It would
The latest podcast on sales strategy has been a long time coming. All in I have recorded 4 and published 3 sales development and sales coaching podcasts in the last 3 months. In that
Sales training for teams and individuals with Shift Control Shift control is a business development consultancy based in Belfast and operating throughout Ireland. The company specialises in sales training courses for teams and individuals
Sales training and coaching tips from your 4 year old self. Humans are born curious. Research in the early 2000s into cognitive development in children suggested that toddlers can ask as many as 107
How to make telephone sales work for your business “Every sale has 5 basic obstacles: no need, no money, no hurry, no desire, no trust.” Zig Ziglar Telephone sales isn’t for everyone. Some businesses see