“The Challenger Sale” by Matthew Dixon has emerged as a ground-breaking resource in the field of sales – for management, sales executives and B2B sales training and coaching. Primarily targeted at business professionals seeking
“The Ultimate Sales Machine” by Chet Holmes is a must-read for anyone looking to improve their sales skills and increase their sales performance. This comprehensive guide covers a wide range of sales strategies and
Developing sales skills through sales training and coaching Most of the work we do is with organisations, businesses and teams who want to improve their sales effectiveness. Occasionally we work with individuals, interested in
Sales training designed to help develop the right sales skills Towards the end of his tenure as Manager of EPL side Southampton FC, Graeme Souness received a phone call from an agent about a
Sales training isn’t a solution for someone that doesn’t care In a past life I worked for an advertising agency, managing the marketing for a large automotive brand. Some years later, I spent time
It’s fashionable to talk about ‘brand storytelling’ but how many businesses actually succeed at communicating their business/brand narrative either through websites, marketing collateral or sales pitches? Jonny Willox is a student of English Language,
The influence of marketing on sales – writing sales content that I’ve often heard it said that everyone has a book in them – thankfully most of the time, the book stays there. It
Lessons on how to improve sales performance You know how rare it is to find a Unicorn marketeer – that person with the unique blend of interpersonal skills, creativity and intelligence allied to those
How can a sales coach can help improve your sales team? I’m sure the logic of the triage desk is lost on anyone visiting an A&E department anytime from Thursday through Sunday. I’ve been
Sales training is a long play This episode of the Shift Control Sales podcast is a solo refection focusing on ‘expectation management’ and why I believe that effective sales training and sales coaching is