Last week was a busy one for me with enough variety to remind me that I’m actually very lucky doing what I do. Diversity is hugely important and whilst you don’t always get what
A great lesson in passion and customer engagement It has been an extraordinary week so far – counting the Springsteen gig in Croker on Sunday followed by a trip to Greystones last night to spend
For much of the winter, I found myself rising at 5.30am as part of a daily ritual and headed out for a walk through Belfast’s city centre, well-wrapped up with any one of a
Big Business Idea Podcasts – out now! Over the last week, I have been working on the next episodes of the Shift Control Podcasts – “Big Business Ideas for SMEs and Start-ups” I know
Always be selling In my sales training sessions, I tend to reference Starbucks a lot, not for coffee reasons nor for their tax avoidance, nor for the way they treat part-time staff but for
I first listened to Sturgill Simpson a little over two years ago and was lucky to see him play an acoustic set at the Limelight, Belfast at the start of the year. His latest
On Saturday I presented to a number of GAA clubs and counties on sponsorship and the broad subject of sports marketing. As an amateur sport with professional values the GAA offers an incredible proposition
Looking after your customers with great customer service This download is a chapter from my forth coming book and focuses on how to make the best use of your existing client database, some examples of