Sales training isn’t a solution for someone that doesn’t care In a past life I worked for an advertising agency, managing the marketing for a large automotive brand. Some years later, I spent time
It’s fashionable to talk about ‘brand storytelling’ but how many businesses actually succeed at communicating their business/brand narrative either through websites, marketing collateral or sales pitches? Jonny Willox is a student of English Language,
How can a sales coach can help improve your sales team? I’m sure the logic of the triage desk is lost on anyone visiting an A&E department anytime from Thursday through Sunday. I’ve been
Sales training is a long play This episode of the Shift Control Sales podcast is a solo refection focusing on ‘expectation management’ and why I believe that effective sales training and sales coaching is
The T-Shaped skillset and sales training courses I must have been sick the day we were taught about T-shaped skills at school. Back in the day, learning and career options were limited. It would
Sales training and coaching tips from your 4 year old self. Humans are born curious. Research in the early 2000s into cognitive development in children suggested that toddlers can ask as many as 107
Sales training tips from Irish entrepreneurs In many of our sales training sessions we try and integrate as much diverse content as we can – not just to support the narrative of the discussion
Managing time as part of your sales training programme. A recurring theme amongst the individuals and teams we work with is prioritising. I am loathe to say ‘time management’ as that can be misleading
When sales strategy meets marketing strategy One of the biggest problems faced by SMEs in business development is not a lack of sales ability within their teams but more a lack of clarity when it comes
“Looks like I picked the wrong week to quit sniffing glue.”