Unlocking Synergy with integrated Sales and Marketing Strategies In the ever-evolving business landscape, the intersection of sales and marketing presents an invaluable opportunity. Your company maybe integrating the two disciplines just fine – but
Crafting a path to success with strategic sales planning In today’s fast-paced and ever-changing business landscape, strategic sales planning has emerged as the cornerstone of success for organisations across industries. We understand the importance
Sales Coaching is a tough gig I had an epiphany this morning about sales coaching. In sales coaching we cater for 2 main audiences – the business owner, sales director / sales manager and
Sales training isn’t a solution for someone that doesn’t care In a past life I worked for an advertising agency, managing the marketing for a large automotive brand. Some years later, I spent time
It’s fashionable to talk about ‘brand storytelling’ but how many businesses actually succeed at communicating their business/brand narrative either through websites, marketing collateral or sales pitches? Jonny Willox is a student of English Language,
Writing sales content An important part of selling is what we say. The language we use, words and phrases. The stuff we don’t say. Intonation, cadence, emphasis. Grammar. Pausing. There are many moving parts
Sales podcasts, Video podcasts and sales content Over the last few months I have been creating content for distribution across the main channels that I use to connect with businesses in Northern Ireland and
The influence of marketing on sales – writing sales content that I’ve often heard it said that everyone has a book in them – thankfully most of the time, the book stays there. It
Looking for a sales training company in Belfast? According to the The Yankelovich Center for Social Science Research the average person is bombarded with well over 8,000 messages each day, of which only 12 will elicit
Sales management training – it’s not for everyone. (…unfortunately) I remember this wise crack a few years ago, from a somewhat disillusioned marketing manager: “What’s the difference between a sales man and a sales