Stephen King’s book “On Writing: A Memoir of the Craft” and “Elements of Style” by Strunk and White can help you with your sales content writing Stephen King’s book “On Writing: A Memoir of
The Shift Control Sales Podcast Over the next while I plan to put together some content out on my sales podcast that I hope you find useful. Some of it will be useful for
Writing sales content An important part of selling is what we say. The language we use, words and phrases. The stuff we don’t say. Intonation, cadence, emphasis. Grammar. Pausing. There are many moving parts
The influence of marketing on sales – writing sales content that I’ve often heard it said that everyone has a book in them – thankfully most of the time, the book stays there. It