Working as a sales coach or sales mentor Usually I work with businesses in the capacity as sales coach or sales mentor and occasionally, a mix of both. The two disciplines are very different
It’s fashionable to talk about ‘brand storytelling’ but how many businesses actually succeed at communicating their business/brand narrative either through websites, marketing collateral or sales pitches? Jonny Willox is a student of English Language,
The influence of marketing on sales – writing sales content that I’ve often heard it said that everyone has a book in them – thankfully most of the time, the book stays there. It
Sales training is a long play This episode of the Shift Control Sales podcast is a solo refection focusing on ‘expectation management’ and why I believe that effective sales training and sales coaching is
The T-Shaped skillset and sales training courses I must have been sick the day we were taught about T-shaped skills at school. Back in the day, learning and career options were limited. It would
Managing time as part of your sales training programme. A recurring theme amongst the individuals and teams we work with is prioritising. I am loathe to say ‘time management’ as that can be misleading
Shifting your bias: A Sales Podcast In a White House press briefing in 2002, the then Secretary of Defence, Donald Rumsfeld uttered the immortal words about ‘known knowns and unknown knowns.’ Ridiculed by the
The sales manager and sales coaching “What gets measured gets done.” The final words of a client when recently discussing the importance of data analytics when it comes to sales. For some business development teams,
Introducing dramatic tension into your sales pitch – advice from a sales coach It’s the time of year replete with new years resolutions and from the sales perspective, the determination to surpass the sales and
It has been a while since I worked on a PC. Back when Apple was only a niche computer platform, it was all I used. With the exception of those who worked in design