It’s fashionable to talk about ‘brand storytelling’ but how many businesses actually succeed at communicating their business/brand narrative either through websites, marketing collateral or sales pitches? Jonny Willox is a student of English Language,
Writing sales content An important part of selling is what we say. The language we use, words and phrases. The stuff we don’t say. Intonation, cadence, emphasis. Grammar. Pausing. There are many moving parts
How employing a sales coach, sales mentor or sales consultant can add value to your business ‘The only true wisdom is in knowing that you know nothing.’ For most of our lives we will
An opportune time to speak with the CEO of BLK BOX as they celebrate 10 years in business, it’s also my first vlog / podcast published on You Tube. BLK BOX design manufacture and
What are the ingredients for a high performance sales team? I look back with great fondness at a my spent at a well-known newspaper group. It represents my closet experience of working in a
Sales training and coaching tips for your team If you are looking for some inspiration for your sales team – or for yourself – there is no shortage of resources. There are many different
“Sponsorship is the future of business” Jackie Fast, Pinpoint: How challenging the norm is the only route to success in selling sponsorship. Only someone who has successfully navigated the choppy (and occasionally murky) waters
What’s the first thing you do when your business needs to quickly increase revenue? A somewhat generalist question with the typical answer found in “customer acquisition” There are only 2 or 3 ways of growing
The Importance of Customer Retention Much Business Development (BD) work focuses on customer acquisition but the facts remain that if you look after your existing customers “better” then your overall BD costs decrease and