I would contest that the role of “brand” in the business development process has long been overlooked. People continually confuse a “brand’ with a “logo” and again with “brand identity” when there really should
I’m going to give you something to think about. Name one business / brand / company based that delivers a high level of customer service. Continually delivers a high level of customer service. The spontaneous
Turning your sales presentation into a great story. I have always considered that ‘sales’ and ‘marketing’ work best together and whilst it is often not the way that a great number of businesses chose