Turning your sales presentation into a great story. I have always considered that ‘sales’ and ‘marketing’ work best together and whilst it is often not the way that a great number of businesses chose
Are you using the right language for your brand and your customer? Ask a brand consultant When it comes to branding, the Joneses have much to answer for. The root of the idiom, “keeping
Last week was a busy one for me with enough variety to remind me that I’m actually very lucky doing what I do. Diversity is hugely important and whilst you don’t always get what
Getting good people in your corner – the benefits of using a sales coach The character played by Burgess Meredith in ROCKY, is arguably one of the better known “corner men” in fact or
A great lesson in passion and customer engagement It has been an extraordinary week so far – counting the Springsteen gig in Croker on Sunday followed by a trip to Greystones last night to spend
Stendhal Arts Festival – in conversation with Ross Parkhill It’s always nice when two of your interests converge. Recording the latest episode of the Shift Control podcast brought my interest in marketing and my love
Big Business Idea Podcasts – out now! Over the last week, I have been working on the next episodes of the Shift Control Podcasts – “Big Business Ideas for SMEs and Start-ups” I know
For me, is the measure of how good a film or drama is, that you remember the soundtrack as well as any of the detail of the characters and the story narrative. I thank
Wise words from Charles Bukowski I’m not sure when this poem was written – given that Bukowski died in spring 1994, it’s at least 22 years old but most likely older. Certainly lost none
I am just about 3/4s through “Unfaithful Music and Disappearing Ink” – just shy of 700 pages dedicated to the life of Elvis Costello. I’ve been reading it since Christmas, slowly, along with 7