I am just about 3/4s through “Unfaithful Music and Disappearing Ink” – just shy of 700 pages dedicated to the life of Elvis Costello. I’ve been reading it since Christmas, slowly, along with 7
The psychology of selling For some it’s the first cousin of witchcraft and for others it’s a complete game (and life) changer. Psychology is very much at work in sport – just look at
There are two good reasons to focus disproportionately on your existing customers: they cost lest to acquire and are likely to spend up to 60% more than any new customer. Those who understand the
History was one of those subjects at school which I loved, and whilst I only studied it for 2 years at A Level, the syllabus covered a hugely important era in European history –