When sales strategy meets marketing strategy One of the biggest problems faced by SMEs in business development is not a lack of sales ability within their teams but more a lack of clarity when it comes
Sales podcast: Episode 31: Paul McKeever, CEO Continually The latest episode in the autumn series of The Shift Control Podcast is with Paul McKeever, serial entrepreneur and CEO of Belfast-based start up, Continually. I first
This has been a good year musically for me, so far – I have been to a few memorable gigs including Nick Cave, Joan Baez, Franz Ferdinand and Underworld, (both courtesy of the underwhelming
“Sponsorship is the future of business” Jackie Fast, Pinpoint: How challenging the norm is the only route to success in selling sponsorship. Only someone who has successfully navigated the choppy (and occasionally murky) waters
What’s the first thing you do when your business needs to quickly increase revenue? A somewhat generalist question with the typical answer found in “customer acquisition” There are only 2 or 3 ways of growing
“The anecdote is the antidote” It has never been harder for brands, organisations and businesses to stand out for the right reasons. Right now, everyone is short on time and overwhelmed with interruption and
The Importance of Customer Retention Much Business Development (BD) work focuses on customer acquisition but the facts remain that if you look after your existing customers “better” then your overall BD costs decrease and