I would contest that the role of “brand” in the business development process has long been overlooked. People continually confuse a “brand’ with a “logo” and again with “brand identity” when there really should
How can mindfulness help in your business growth strategy? For most of us, Mindfulness is a recent arrival to contemporary living but the truth is that its been around for a whole lot longer. It
Are you using the right language for your brand and your customer? Ask a brand consultant When it comes to branding, the Joneses have much to answer for. The root of the idiom, “keeping