Sales and marketing is all about telling a good story and influence. As the dust settles on the 2016 US Presidential Election, it just maybe that Donald Trump is a whole lot smarter than
The power of external perspective when it comes to sales training Birdbox is an award winning studio in the heart of London who produce animated films packed with style, passion and charm. If you
I can’t remember exactly when I started reading Charles Bukowski – maybe 5 or 6 years ago. It doesn’t really matter when you discover a new writer, song, photograph or holiday destination just so
Our big thing is “business growth for SMEs and start-ups” I first came across the story of the fox and the hedgehog in Jim Collins “From Good to Great” Collins paraphrases a Greek proverb
Luke Tyburski, The Ultimate Triathlon “Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth.” My favorite quote of all time is a line from Arthur Conan-Doyle, which helps
The Importance of Customer Retention Much Business Development (BD) work focuses on customer acquisition but the facts remain that if you look after your existing customers “better” then your overall BD costs decrease and
September – more precisely Tuesday, 27th of September, sees Belfast play host to Luke Tyburski, ultra-athlete, motivator, coach and all-round legend of human endeavour. Luke completed The Ultimate Marathon 2,000km of swim, cycle run from
What can you learn about customer service from Starbucks? Thank you for the feedback on the 1-in-5 podcasts – the idea being that I give some advice in bitesized chunks. I really have enjoyed the
It’s only a mistake if you repeat, right? I remember vividly my first sales job immediately after I left Polytechnic – a telesales job for a lifestyle magazine called Metropolitan, which was distributed at
These are the new “1-in-5” podcasts – a series of 5 minute or less podcasts giving some insights and strategies for better business development. The first one is on the importance of the Customer