You already know the importance of having a successful sales team.

Most likely some of the challenges you’ll be facing this year will include, the current economy, your competition, a low quote to sales conversion rate, demotivated sales representatives, (especially at the start of the year), recruitment and retention…

Have you considered expert B2B sales training?

You might have tried training in the past but felt that it didn’t work?

You might already have someone internally who offers sales training?

Or maybe you have never used a sales training or coaching company in the past because you felt that you just didn’t need one.

It might be time to re-think your position

I think maybe it’s time to reconsider your position and here’s why:

The economy isn’t really a problem, it’s all about how your sales team operates within that economic climate. On a downturn B2B sales does stop completely, things just get a little – or a lot – harder.

You know the saying, “when the going gets tough…”

If you are facing a low quote to conversion rates, it’s likely that your sales team is not fully equipped with the deep skills and techniques needed to close deals effectively. Sales training can help your team learn how to overcome objections, identify buyer needs, and build strong relationships with potential and existing customers.

With the right training, your sales representatives can become more confident and competent, leading to an increase in conversion rates and overall sales success.

January is the toughest month in the year, no doubt and if your sales team is feeling demotivated, it’s crucial to address the underlying issues as soon as possible.

The benefits of employing expert B2B sales training in your business

Expert B2B Sales training and coaching can help your team feel more confident and empowered, which in turn can boost morale and motivation. By investing in sales training, you are demonstrating your commitment to your team’s success and providing them with the tools they need to succeed.

In a competitive B2B market, it can be difficult to differentiate yourself based on price alone.

However, with our expert B2B sales training, your team can learn how to effectively communicate the value of your product or service, rather than relying solely on price.

We call this the value deficit – if your people cannot sell on value they jump to discount. That’s not good for business.

If you have tried to recruit a competent sales person recently in Northern Ireland, you’ll know the importance of retention – as your business grows you will need to recruit carefully, creating a culture where high performers want to stay.

Having a high turnover of staff can be costly and disruptive for your business.

Expert B2B sales training can help reduce turnover by providing your sales representatives with the skills and knowledge they need to succeed. This can increase job satisfaction, leading to a more stable and productive sales team.

The world we live in isn’t prescriptive – you will already have identified other challenges unique to your business, as you are reading this.

We work with SMEs, large organisations and individuals across many different industry sectors and we understand that whilst there are common challenges, each company has a different and unique set of circumstances that require bespoke training programmes.

That’s why we don’t hold any training programmes that invite sales people from different companies, industries or sectors.

Bespoke expert B2B sales training programmes

We find that our expert B2B sales training programmes work best with individuals and companies who have shared and understood problems and challenges.

Our experience tells us sales training is a crucial investment for B2B companies facing challenges and we have a proven track record in delivering programmes that help improve confidence and competency in your sales people, through developing the right sales skills which leads to improved sales performance.

Ultimately, that’s what you want.

Finally, thanks for taking the time to read this piece. If any of this resonates with you and if you are ready to take your sales team to the next level, get in touch with us today.

Email info@shift-control.co.uk to arrange a no-obligation & free consultation.