For me, one of the most enjoyable podcasts so far. Dave Linton is the CEO of MadLug, a brilliant story teller, telling the most remarkable brand story.

“Story telling” has become a fashionable term for marketing these days yet more often than not, the brand story is no more than an over elaborate sales pitch.

Sales training courses in Belfast

Not so with Dave and MadLug.

In podcast #17, I interviewed Park Howell, the brains behind The Business of Story and on many occasions I have referenced Randy Olsen and his book ‘Houston, we have a narrative.”

Joseph Campbell, The Hero’s Journey and Donald Millar offer a different perspective to the art of storytelling but I’ve not seen many real life examples of brand story-telling like Dave and MadLug.

If you have an interest in marketing, brand building and doing good where it matters, then you will enjoy this podcast. The work we do normally focuses on sales and sales training – Dave is bringing together all of the aspects of business development to drive forward the Madlug brand…interpersonal skills, marketing intelligence, relationship building, hard work, pure sales and of course the ability to tell a great story

Available on iTunes and below via Soundcloud

Shift Control specialise in sales training and sales team transformation – working with businesses and individuals throughout Northern Ireland. We offer sales training courses in Belfast and throughout Ireland.