When it comes to business development, sales training and sales strategy, there are a few books that i feel comfortable recommending – Select Selling, by Daly/O’Dea is one. The Ultimate Sales Machine, Chet Holmes us another and the 3rd would be, hands down, The Science of Selling by David Hoffeld.

Having researched literally thousands of studies, Hoffeld blends cutting edged research in social psychology, neuroscience and behavioural economics to deliver an easily digestible book which can add value to sales at every level.

It was a real joy to get to speak with David who has an infectious enthusiasm for his work and discuss some  brilliant strategies including his pioneering “6 Whys’ strategy.

This podcast is available here on iTunes and below through Soundcloud

Enjoy