“The anecdote is the antidote” It has never been harder for brands, organisations and businesses to stand out for the right reasons. Right now, everyone is short on time and overwhelmed with interruption and
Over the lsat number of years, I have read a few books on sales and marketing which offer great insight, strategy and tactics and that I continually find myself referring to – Chet Holmes, The Ultimate
Sales management training – a lesson with Greg Bradley According to a recently published Neilson Sports report our appetite for fitness health and wellbeing will see the gym sector become the shining star of
Making a business out of motivation, mindset and positive thinking In this episode of the Shift Control podcast I get into a conversation with Astra McNicholl who along with husband, Al, run The Itty
This podcast is a conversation with Siobhan Docherty, CEO of AWARE, Belfast-based mental health charity, working with those people who suffer from depression and bi-polar disorder. In amongst a range of services offered by
Luke Tyburski, The Ultimate Triathlon “Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth.” My favorite quote of all time is a line from Arthur Conan-Doyle, which helps
The Importance of Customer Retention Much Business Development (BD) work focuses on customer acquisition but the facts remain that if you look after your existing customers “better” then your overall BD costs decrease and
September – more precisely Tuesday, 27th of September, sees Belfast play host to Luke Tyburski, ultra-athlete, motivator, coach and all-round legend of human endeavour. Luke completed The Ultimate Marathon 2,000km of swim, cycle run from
What can you learn about customer service from Starbucks? Thank you for the feedback on the 1-in-5 podcasts – the idea being that I give some advice in bitesized chunks. I really have enjoyed the
These are the new “1-in-5” podcasts – a series of 5 minute or less podcasts giving some insights and strategies for better business development. The first one is on the importance of the Customer