Root cause analysis (RCA) is a problem-solving technique used to identify the underlying causes of a problem or issue. By looking beyond the symptoms of a problem, Root cause analysis helps to uncover the
A fast paced and energetic conversation with Benjamin Dennehy – the UK’s most hated sales trainer – the latest epode of the Shift Control Sales Podcast. What might be considered an unconventional approach by some,
Hugh Gilmore has spent over a decade providing sport psychology support to Olympians and Paralympians, coaches and the associated multidisciplinary teams. He is passionate about training people in Motivational Interviewing, (MINT Member) and has
The Shift Control Sales Podcast Over the next while I plan to put together some content out on my sales podcast that I hope you find useful. Some of it will be useful for
I have a lot of respect for professional athletes and elite performers in sport. Considering the pressure that they find themselves under from spectators, media and internal forces, maintaining the highest levels of fitness
It’s fashionable to talk about ‘brand storytelling’ but how many businesses actually succeed at communicating their business/brand narrative either through websites, marketing collateral or sales pitches? Jonny Willox is a student of English Language,
Writing sales content An important part of selling is what we say. The language we use, words and phrases. The stuff we don’t say. Intonation, cadence, emphasis. Grammar. Pausing. There are many moving parts
With myriad books available on high performance in sport and business it’s easy to get carried away applying the ‘high performance’ label to everything. Legacy has everyone sweeping sheds and mimicking the traits of
Lead Generation, sales development, telephone sales, tele-marketing I stumbled on Callum on Linkedin one day – in amongst the white noise I spotted a video of Callum in the middle of a telephone sales
An opportune time to speak with the CEO of BLK BOX as they celebrate 10 years in business, it’s also my first vlog / podcast published on You Tube. BLK BOX design manufacture and