What are the top sales performance metrics to track? As a sales professional, tracking sales performance metrics is crucial to understanding how well you are performing and where you need to improve. There are
The desire to boot up ChatGPT and get the blog content sorted for the next week, is strong. I won’t lie to you. It seems that as those creative channels become more accessible the greater
Sales coaching for B2B sales managers With over 30 years of sales management experience, we understand the challenges faced by B2B sales managers. Achieving revenue growth, improved profitability, targeting new customers whilst keeping existing
“Corporate culture matters. How management chooses to treat its people impacts everything, for better or worse.” Simon Sinek I’d like to start with a question: “What determines the success of a business?”
The power of storytelling in sales For me the most logical follow up to the previous post about ‘persuasion’ in sales is storytelling in sales. That’s sales and marketing in a nutshell – influence
The Art of Sales Persuasion: How to Close More Deals Have you ever wondered why some salespeople seem to effortlessly close deals while others struggle to convince a prospect to even listen to their
The importance of empathy in sales In the world of sales, closing deals and generating revenue are often seen as the most important metrics of success. However, what is often overlooked is the role that
Secrets to Improving Your Sales Skills If you have read any of the previous blogs or listened to recent episodes of the SHIFT CONTROL Sales Podcast, you’ll know that improving your sales skills is
Over the last 3 weeks I have been experimenting with a number of online portals to help create content for this blog. I am sure that you can guess the type of portal / software
Stephen King’s book “On Writing: A Memoir of the Craft” and “Elements of Style” by Strunk and White can help you with your sales content writing Stephen King’s book “On Writing: A Memoir of