The Importance of Customer Retention Much Business Development (BD) work focuses on customer acquisition but the facts remain that if you look after your existing customers “better” then your overall BD costs decrease and
September – more precisely Tuesday, 27th of September, sees Belfast play host to Luke Tyburski, ultra-athlete, motivator, coach and all-round legend of human endeavour. Luke completed The Ultimate Marathon 2,000km of swim, cycle run from
What can you learn about customer service from Starbucks? Thank you for the feedback on the 1-in-5 podcasts – the idea being that I give some advice in bitesized chunks. I really have enjoyed the
It’s only a mistake if you repeat, right? I remember vividly my first sales job immediately after I left Polytechnic – a telesales job for a lifestyle magazine called Metropolitan, which was distributed at
These are the new “1-in-5” podcasts – a series of 5 minute or less podcasts giving some insights and strategies for better business development. The first one is on the importance of the Customer
I’m a big fan of using the telephone when its comes to lead gen – if everyone is online with their social media strategies, it’s easier to stand out with a sharp, clean and
Bite-sized insights on business growth and sales strategy I have been listening to a variety of different podcasts over the last few months – from Rich Roll, Michael Gervais to Joe Polish/Dean Jackson and
Ireland has produced many great business success stories, and as proud Tyrone man, I can reference many local companies who have gone on to challenge at national and international level. The latest podcast is
What your business development strategy can learn from the circus So enamored was I with my visit to “Cirque Du Soleil, Alegria” at the Royal Albert Hall in 1999, that I bought the soundtrack.
The world of marketing communications is harsh and very unforgiving. Back in my day, it was called the ‘Advertising’ industry. When I went to London to work, I remember sharing a house with two