Sales strategy needs greater clarity, focus and a message which can be understood It sounds very simplistic, but the first rule of sales (and of anything for that matter) is to be understood. That’s
Building a brand in Belfast Whilst recording the 4th Episode of the Shift Control podcast, I got to spend some time in my favourite Belfast coffee shop, Established. Opening its doors over 2 and 1/2 years
For much of the winter, I found myself rising at 5.30am as part of a daily ritual and headed out for a walk through Belfast’s city centre, well-wrapped up with any one of a
Big Business Idea Podcasts – out now! Over the last week, I have been working on the next episodes of the Shift Control Podcasts – “Big Business Ideas for SMEs and Start-ups” I know
Are you serious about your sales training? If you are thinking about getting some sales training for your staff, here are a few of the things worthy of consideration BEFORE you decide to send
After a free weekend, we were back at it again on Sunday. We lost. But I think there was a learning in that defeat – the first half was played at a level of
For me, is the measure of how good a film or drama is, that you remember the soundtrack as well as any of the detail of the characters and the story narrative. I thank
Wise words from Charles Bukowski I’m not sure when this poem was written – given that Bukowski died in spring 1994, it’s at least 22 years old but most likely older. Certainly lost none
Always be selling In my sales training sessions, I tend to reference Starbucks a lot, not for coffee reasons nor for their tax avoidance, nor for the way they treat part-time staff but for
I am just about 3/4s through “Unfaithful Music and Disappearing Ink” – just shy of 700 pages dedicated to the life of Elvis Costello. I’ve been reading it since Christmas, slowly, along with 7