David Trott is an advertising legend and his blogging is quite a class apart – he gives some really excellent insights and speaks authoritatively always. A narrative from Campaign:

Dave Trott is a creative director and the author of Creative Mischief; Predatory Thinking: A Masterclass in Out-thinking the Competition; and most recently, One Plus One Equals Three: A Masterclass in Creative Thinking. After starting his career at BMP he founded a number of agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott. CST merged with The Gate in 2011 and Trott left the agency three years later.

http://davetrott.co.uk/2016/02/irony-doesnt-work/