Sales Training and Coaching in Belfast and Northern Ireland
Shift Control is a Belfast based sales consultancy offering training and coaching services to businesses and individuals across Northern Ireland and the Republic of Ireland. We work work with Enterprise scale organisations, SMEs and individuals helping to build processes, change behaviours and improve sales performance in a lasting and meaningful way.
Shift Control works collaboratively providing consultancy services, strategic advice as well as coaching and mentoring support.
We offer blended sales training programmes which combine bespoke structured training with one-to-one coaching, so new skills and habits are developed and put to use in real life sales situations.
Our client list comes from a range of industry sectors including, automotive, business services, construction, cyber security, engineering, financial services, leisure, manufacturing, retail, wholesale.
Sales training courses
Blended sales training programmes for teams and individuals: group training to set a shared standard, followed by one-to-one coaching so the skills are used. Each programme is designed around your team, your sector and your customers.
See sales training courses in Belfast and Northern Ireland
Coaching
One-to-one sales coaching for salespeople and sales managers, and life and career coaching for individuals. Coaching is human-centric: it starts with you as a whole person, not a problem to fix or a target to hit.
See life, career and sales coaching in Belfast
Free SHIFT sales diagnostic
Find out where your sales team’s performance stands now and where the gaps are, before you spend money on training.
Take the free SHIFT sales diagnostic
Free guide to sales training
The Shift Control Guide to Sales Training sets out what the research shows about training on its own, and why a blended programme of training and coaching produces stronger results.
Recommended reading
- Coaching a sales team: why most sales managers mentor when they should coach
- AI in sales: where to start for small businesses
- Your sales team needs marketing support more than ever
- Your culture isn’t on the wall. It’s in four places.
Frequently asked questions
What does Shift Control do?
Shift Control provides sales training, sales coaching, and life and career coaching. It is run by Paul McAnallen and based in Belfast, working with sales teams, sales leaders and individuals across Northern Ireland and Ireland.
Why combine sales training with coaching?
Most of what is taught in a training session is forgotten unless it is reinforced. In one study (Olivero, Bane and Kopelman, 1997), training alone increased productivity by 22%, while the same training followed by eight weeks of coaching increased it by 88%. Every Shift Control programme pairs group training with one-to-one coaching for that reason.
Who do you work with?
Individual sales professionals, founder-led SMEs and enterprise sales teams, across sectors including automotive, business services, construction, energy, engineering, finance, fit-out, leisure, manufacturing, retail, waste management and recycling, and wholesale.
How do I get started?
Book a free, no-obligation 30-minute call using the calendar on this page, or email info@shift-control.co.uk. If you want to check where your sales team stands first, start with the free SHIFT sales diagnostic.
Book a call
Book a free 30-minute call directly into my calendar: